Factors affecting consumer behavior of purchasing tobacco products . The information acquired from the results are analyzed and interpreted by the computer packet programs. Fatimah Furaiji, et. Beliefs and values are guides for consumer behavior; customs are unusual and accepted ways of behaving. The determinants of individuals’ demand generally include price of the product, prices of related products, consumers’ income and tastes. R. ationale for the . Table 2.1: Factors Affecting Buying Behaviour Growing up, children learn basic values, perception and wants from the family and other important groups. influenced by cultural factors, social factors, personal factors and psychological factors. Factors influencing consumer behavior Eg. Table 1. A plethora of research has accumulated that shows a strong relationship between culture and consumer behavior. could be other so many marketing and stimuli factors that could influence the consumer behavior of Smartphone buyers. This article points out some of the important factors that need to be considered when attempting to understand the Japanese market and the psychology of the Japanese consumers. Internal or Psychological factors 2. Introduction to Consumer Behaviour: Origins and Strategic Application. (2012) enlists the studies as in the following. 2. There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. i) Who is the market and what is the extent of […] Culture. al. In the context of consumer behavior, culture is defined as the sum total of learned beliefs, values, and customs that serve to regulate the consumer behavior of members of a particular society. The culture of the United Kingdom, with its per­sisting class consciousness, differs in many ways from that of the United States. In this study, the effect of cultural factors on consumer buying behaviour is investigated. Eastern Academic Journal ISSN: 2367-7384 Issue 1, pp. As businesses are expanding, they are entering wider territories and in many cases, businesses are operating in more then one country. Culture influences what feels right, normal and desirable. Factors Affecting Product Adaptation. Each factor will affect for each purchase as illustrated in Figure Table 1. Where these factors are cultural factors, social factors, personal factors, and psychological factors. Achieving the research objective is possible when binding the consumer behaviour theory more tightly with the . Consumer Behaviour Objectives: To provide a strong, usable and comprehensive managerial understanding of consumer behaviour. ADVERTISEMENTS: The consumer behaviour or buyer behaviour is influenced by several factors or forces. Next Page . Factors affecting consumer buying behavior N Ramya and Dr. SA Mohamed Ali Abstract Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Publication date: 17 May 2011. There are five questions that support any understanding of consumer behaviour. Cultural Factors have strong influence on consumer buyer behavior. Moreover, the characteristics of the buyer itself also affect the buying behavior. The main purpose of this paper is to explain the influence of psychological factors on the behaviour of consumer markets based on certain views on the mechanism of motivation. There are a large number of factors which affect culture; the most important of them are described below: 1. Cultural factors affecting consumer buying behaviour: Cultural factors have a significant impact on customer behavior.Culture is the most basic cause of a person’s wants and behavior. Cultural Factors include the basic values, needs, wants, preferences, perceptions, and behaviors that are observed and learned by a consumer from their near family members and other important people around them. unique cultural/societal factors that operate in a particular context. Social factors play an essential role in influencing the buying decisions of consumers. Culture is defined as a shared set of practices or beliefs among a group of people in a particular place and time. Factors Affecting Consumer Buying Decisions Kotler et al. Understanding how consumer behavior impacts marketing renders it vital to understand those factors which affect consumer behavior and which include: Cultural Factors. Subculture . Cultural Factors Influencing Consumer Behavior Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. There are various factors which affects consumer behaviour. Factor affecting Consumer Behavior. Culture – Culture is basically the way of living and thinking pattern that is followed from generation to generation in a society. FACTORS AFFECTING CONSUMER PURCHASE BEHAVIOR According to (2), Consumer purchases are influenced by four factors. A survey was conducted on 1400 people from the different parts of Logos Ikeja. Culture has always been a predominant determinant of consumer behaviour. Culture is an important force that has a deep impact on several things in people’s lives from their taste to their wisdom and basic choices. Advertisements. Introduction The demand for a product means how much of the product consumers are willing and able to purchase. This attitude might be positive, negative, and neutral. Motivation speaks to the internal needs of the consumer. The way of life under the Mediterranean sun is quite different from Nordic life in the cold. Understanding how to motivate your customer is a powerful tool. We need people around to talk to and discuss various issues to reach to better solutions and ideas. It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by people as members of a society. Description 1. Consumer Behavior - Cross-Culture. (2005) posited that it is of great significance for organizations and marketers to consciously recognize and consider their consumer behaviors and the characteristics influencing buying behaviors. Scholars have discussed these factors in different pairs and groups. (2004) stated that there are four main factors influencing consumer buying behavior. Abstract. Factors Affecting Consumer Buying Behaviour and Decision Making Process towards FMCG Products Disha Chhabra1* Dr. Asma Farooque2 1 Research Scholar, Department of Commerce and Business Management, Integral University, Lucknow, India 2 Associate Professor, Department of Commerce and Business Management, Integral University, Lucknow, India Abstract – Behaviour of consumers plays a … Keywords: Consumers, Culture, Sub Culture, Social Class Anahtar Kelimeler: Tüketici, Kültür, Alt kültür, Sosyal Sınıf 1. Such as personal, cultural, psychological and social factors. Therefore this research is To some extent, culture is simply what comes most naturally to a person – what fits within their values and belief systems, and what they see others around them doing. From each region two provinces are selected by random sampling method. Personal factors! To understand the factors that influence consumer behaviour and develop sound marketing strategy S. No. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in Nagaland. Economic factors 5. The obtained data are interpreted quantitatively. Individuals are rarely uninfluenced by this effect and it will affect their behaviour. A) Brand name, quality, newness, and complexity B) Advertising, marketing, product, and price C) Outlets, strategies, concept, and brand name D) Quality, advertising, product positioning, and strategy Ans: A The four most important factors affecting buyers’ behavior are: Cultural Factors, Social Factors, Personal Factors and Psychological Factors. The main aim of the Human beings are social animals. As the change comes in these factors, consumer behaviour also changes. All these things created an arousal in the author’s mind to study about the consumer behavior regarding Smartphone. The main objective of the study was to examine the influence of cultural factors influencing consumer behavior. Lamb et al. Social factors 3. The aim of this questionnaire is to investigate the factors that affect the consumer buying behavior. Cultural Factors. Cultural Factors affecting Consumer Behaviour. Cultural factors 4. Eleonora Pantano (University of Calabria, Cosenza, Italy) EuroMed Journal of Business. They are: 1. ISSN: 1450-2194. In this study, the affect of cultural factors on consumer buying behaviour is investigated. Ikeja has six regions. It affects the style a person loves to the music he prefers and even the literature he reads. Cultural Factors Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. Culture denotes the ways of living of people, beliefs, values, customs, institutions, languages, technology, art and is considered as the sum total of knowledge, belief, art, morals, custom, and other capabilities and habits acquired by man as a member of the society. Abstract. 2.1 Culture Basically, culture is the part of every society and is the important cause of person wants and behavior. Learn More → The culture a person is born into goes a long way toward determining that individual's behavior patterns, beliefs and values. Q.38._____ are factors that have been shown to affect consumer behavior. The influence of culture on consumer behavior is profound, and if misunderstood or taken lightly, then the product might fail in the new cultural market. The values are beliefs and norms accepted by a society which is distinct from our cultures. Within a cultural group, there exists many subcultures. A consumer’s level of exposure towards foreign goods or lifestyles may influence his buying decisions and preferences. Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. Previous Page. Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Cultural factors affecting consumer behaviour: a new perception model. The current study aims to examine the cultural factors which influence consumer buying behavior in Sunyani-Ghana. In this video you can see different factors influencing Consumers behavior in detail. Consumers tend to have an attitude when it comes to a particular product being made in a particular country. This study investigates how cultural factors affect consumer behaviors in Turkey with the participation of 1286 people in the provinces through interviews. Basically, culture is the part of every society and is the important cause of person wants and behavior. 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