Fenty Beauty. Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand launched on September 8, 2017 by Rihanna. Unlike its competitors, Fenty Beauty products offer 50 types of shades so that a lot of people, regardless of skin tones and gender, can easily choose and use the product. [64][65], Rihanna has drawn some criticism for failing to cast transgender models in Fenty Beauty campaigns. Shop Fenty Beauty by Rihanna’s makeup collection at Boots.com now. Though Fenty Beauty was a labor of love, most of all, Rihanna doesn’t want people to take it too seriously, since all makeup should mean a good time. It’s a social movement, and has made other – and much more established – brands do better. Beauty’s flock to TikTok has dawned — and some are opening more than just accounts.. Fenty Beauty announced last week an entire house dedicated to the creation of TikTok content. the: portal by Pentawards Contact us; Privacy Policy; Terms & Conditions [9] She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016 to produce Fenty Beauty through LVMH's Kendo division. over and over), but the Fenty version also attracted some criticism as the women greeted each other in "Whassup"-style drawl with the word "bitch". Fenty Beauty has the makeup industry shook. [55] The spot drew enthusiasm for its send-up of the award-winning 1990s Budweiser ad campaign "Whassup" (in which a group of men acknowledged one another only by repeating an intoxicatedly slurred "What's up?" She said “Fenty Beauty was created for everyone: For women of all shades, personalities, cultures and races. [58], Fenty Beauty also won the WWD Beauty Inc. award in 2017 for launch of the year in the prestige sector. Discover the universe of FENTY and latest monthly releases of luxury fashion by Robyn Rihanna Fenty - ready … "[64] Several outlets noted men's use of makeup was "not unusual", but said the news nevertheless "pleasantly surprised" fans. [41] To apply the Body Lava, the Kabuki Brush is available for purchase separately. ", "Rihanna's New Fenty Beauty Line at Sephora Expands Her Business Empire", "Where to buy Rihanna's Fenty Beauty in time for Christmas", "Sephora: Department Stores Cannot Stop Its Global Growth", "Rihanna's Fenty Beauty To Make Monetary Waves in Saudi Arabia", "Rihanna's Fenty Beauty Will Launch in Saudi Arabia This Month", "I've been wearing Fenty Beauty by Rihanna for three months, and here's what I think", "Pourquoi la ligne de maquillage Fenty Beauty de Rihanna fait-elle l'unanimité? var theDate=new Date() Fenty Beauty Stunna Lip Paint. Enter search text and submit search, or view filtered content below. Body Lava, Fenty Beauty's first body product, is a liquid that can be buffed into any part of the body for illumination and is available in either a peach tone called Who Needs Clothes or a golden one, Brown Sugar. [67] The launch also helped raise LVMH's cosmetic and perfume sales for the third quarter of 2017 by 17%. The brand is best known for its inclusivity across skin tones and gender. [54], In February 2018, Fenty Beauty released an ad featuring rapper Saweetie that showed a group of women getting ready to attend the Super Bowl. Just like I don't do straight non-trans women castings! Oct 21, 2017 - Dieline is a global showcase of package design inspiration. [56], As with the product line, Fenty Beauty also drew international acclaim for diversity in its advertising campaign, which prominently featured numerous black models and other models of color. Fenty Beauty’s marketing campaign and execution have been praised by outlets and beauty bloggers alike — the latter a notoriously tough crowd … In the UK, Fenty Beauty was initially exclusive to Harvey Nichols department stores,[13] until it was announced in May 2019 the line would also become available in the high street chemist Boots UK. Twitter Is Roasting KKW Beauty Over Their Latest Fenty Beauty-Inspired Campaign", "Benefit is launching a new 'Hello Happy' foundation", "How to get your hands on Fenty Beauty's new lipstick on Thanksgiving", "Red lipstick lovers are going to *need* Fenty Beauty's new lip paint, so make room in your collection", "13 Women-Run Beauty Brands You Need To Know About", "Pourquoi on est toutes fans du Stunna Lip Paint de Fenty Beauty ? )[68] In the UK, the line became Harvey Nichols's biggest beauty launch ever (passing previous leader MAC Cosmetics): in September the department stores sold one Fenty Beauty foundation every minute and one lipstick every three minutes. Makeup became her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today. The original foundation launch included 40 shades, since expanded to 50. [11], Fenty Beauty's first products went on sale on September 8, 2017. The first time she experienced makeup for herself, she never looked back. It should never feel like a uniform. Fenty Beauty was named one of Time magazine's best inventions of 2017. [12] The launch coincided with New York Fashion Week, where Rihanna also had a runway show for her collaboration with Puma. It retails for $20.00 and contains 0.1 oz..[49]. Black Friday! She dove into the market with Fenty Beauty, offering 40 … I respect all women, and whether they're trans or not is none of my business! Fenty Beauty is a well-known cosmetics brand founded by popular singer Rihanna in 2017. [3] Previously she had collaborated with MAC Cosmetics,[4][5] as well as released 10 fragrances via Parlux Ltd,[6][7][8] but Fenty Beauty was her first solo cosmetics brand.

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